Social Media platform Twitter has announced a new advertising tool developed specially for small businesses. The new tool will help small businesses to grow their Twitter audience thus growing their sales and the number of potential customers as well. The new tool was developed with business owners who are working with a low advertising budget, and can access it directly from the Twitter analytics page.
Twitter’s Buster Benson explained in-dept on the Twitter’s small business blog saying: “Promoting a Tweet takes just a few clicks and your Tweet will automatically be targeted to users who have interests similar to your followers — the audience that is most likely to be interested in your message.”
The platform is pretty each and straight forward, to get started you simply visit the analytics dashboard and choose which tweet you want to promote. Select the “promote this tweet to drive engagements,” and then your select your budget preference. This seems to be a pretty easy way to drive traffic to your small business for a budget-friendly price.