The K660 was announced today by Sony Ericsson, This new mobile phone is compacted with loopy features and web browsing capabilites such as HSDPA ‘Mobile Broadband’, and alot more.

Sony Ericsson today announced the launch of the K660, an HSDPA (‘mobile broadband’) enabled phone with clever features like illuminated shortcut keys that only become active when surfing the Net, and desktop tickers that provide regular updates from your favourite websites; all designed to make Web browsing on the move as simple and convenient as at your computer.

“Sony Ericsson’s vision is to offer ‘Generation Web’ a mobile internet experience that’s rich, user-friendly and satisfying,” says Martin Winkler, Head of Web Marketing at Sony Ericsson “This Web-optimised phone is a clear step along that journey and will appeal to individuals who are managing their busy lives and social networks online, whether its arranging to meet up for a football match or booking concert tickets.”

Sony Ericsson K660 – Web for Youth

Web Optimised (Landscape Browsing and Shortcut Keys) for easy surfing
HSDPA for fast surfing, email and download
Google Maps for Mobile
The internet as you expect it to be!
The K660 makes browsing the mobile Web straightforward. The phone’s navigation key serves as a “magnetic mouse pointer” when in Web mode, letting you find your way around the page just as you would on a PC. It indicates when a part of the page is clickable and where text input is possible. You can even zoom in for a closer look at text or images.

Pan-and-zoom is just one of the Web shortcut keys that sit under your thumb when viewing Web pages in landscape mode. The K660 also sports a Bookmark function, a single click button that takes you back to your Home Page and an ‘Enter Address’ shortcut; all intended to guide you through the Web that much quicker. .

The information you need – on your terms
The K660 is engineered to ensure that you’re not kept waiting for the news or content that matters to you. Music, video or email – HSDPA technology lets you download it all at speeds that are up to four times faster than regular 3G.

Get there with Google Maps for Mobile
Thanks to Google™Mapsfor Mobile, the K660 keeps you grounded wherever you are, even in a strange city. Find your way instantly with interactive maps that let you zoom in or out, or pan in any direction to orient yourself. Enter your current location and destination and receive point-to-point directions. No fuss, no diversions.

Shoot and share…instantly
The K660 squeezes a 2.0 megapixel camera into its compact frame, making it easy to capture the moment. And since the Web is at your fingertips, it’s just a few clicks to upload your picture to your blogsite and share it instantly with friends and family.