Monday Panasonic President Toshihiro Sakamoto unveiled the 150-inch plasma screen at Las Vegas trade show (CES). Billed as the world’s biggest flat-screen plasma thus far this plasma is 11 feet wide, is expected to be built at a new Panasonic factory in Amagasaki, Japan.

Panasonic doesn’t have a date set for wide-scale production of the 150-inch TV or a retail price. But the company says it has already sold about 3,000 versions of a 103-inch plasma screen priced at $70,000.