Projectiondesign F32 projector which is a 3-chip DLP projector. The F32 projector gives 15,000:1 contrast ratio, 8,500 lumens brightness, Full HD 1,920 x 1,08, and proprietary Advanced Color [sic] Processing (ACOP) technology.

What about is saying is that it is a really advanced projector which gives superior projected images and will cost you approximately $30k to own. There are really nice wheels out there I would like to own that cost less.

[TechFresh]