Many of us was looking forward to the launch of Sony’s bigger OLED HDTV this year but according to a press release that we read on WSJ, Sony is delaying the launch of the thin OLED HDTV because mass producing the new displays would exacerbate losses at its TV division.

Press Release: TOKYO — Sony Corp.’s next-generation television, an ultrathin model hailed by executives as a symbol of the company’s technological comeback, is now a symbol of another kind: the dilemma facing its TV business.

Sony will delay the launch of its next organic light emitting diode, or OLED, television because mass producing the new displays would exacerbate losses at its TV division, according to people familiar with the matter.

The company had been targeting a 2009 release for a larger successor to a model with an 11-inch screen released in late 2007, which is the first and only OLED TV