iRiver debut the P7 Multimedia Player at the CES 2009. The Media Player has a similar resemblance to the Cowon O2, the iRiver features a 4.3-inch touchscreen display with a 480×272 pixel resoultion. The Player comes in four different storage capacity, 4GB, 8GB, 16GB or 32GB plus a MicroSD card slot.

The iRiver P7 has a unique user interface that looks like the layout of a magazine. The player comes in a aluminum case measuring 73.4 X 112.3 X 13.6mm and weighs 175g with built-in speakers.

Media Formats supported.

* Audio – MP3 / WMA / WAV / OGG / FLAC
* Video – MPEG-1, MPEG-2, MPEG-4 Simple Profile, MPEG-4 Advanced, Simple Profile (B-VOP only), Xvid, WMV 7/8/9, RM/RMVB, H.264 Baseline Profile

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