Hasselblad announces the launch of its new H4D Camera which will be the predecessor of the H3DII-50. The Hasselblad H4D is one of the first cameras to have a true off-center autofocus system, known as True Focus. It also features a yaw rate sensor that can detect the horizontal and vertical movement away from the focus point and refocus the lens to compensate.

The Hasselblad H4D Camera is available in two different models, the H4D-50 and the H4D-60. The H4D-50 will be able to shoot at 50 megapixel and comes with a price tag that says 19,995 Euros approximately $29,299, and the $29,299 which shoots at 60 megapixel for 28,995 euros ($42,486) and will be available in November while the H4D-50 won’t be out till January.