Blue Morning, also known as Bmorn unveils a new 7-inch Portable Media Player. The Bmorn BM-966SHD features a 7-inch LCD display which is capable of displaying 720p video. The Media Player supports the playback of various video and audio formats plus it has a improved video decoder (up to 1360 x 768).

The device also has a USB port, TV output, a picture frame mode and 8GB of internal storage. There is no pricing information or date of availability announced.